FOR IMMEDIATE RELEASE

June 10, 2002

Contact:David Anderson, 440-735-9060 x 103, danderson@locality.com

Locality.com Launches Pizza Builder e-Commerce Application

For Rascal House Pizza

Locality.com develops new online ordering system for pizza shops in partnership
with Cleveland's Rascal House Pizza.

CLEVELAND, Ohio, June 10, 2002 -- Locality.com, a nationwide provider of e-commerce services and community business directories, announced the launch of their Pizza Builder online pizza ordering system. Developed in partnership with Rascal House Pizza in Cleveland, Ohio, this new application for the pizza industry is now in use at www.rascalhousepizza.com.

The Pizza Builder application allows the consumer to visit the Rascal House web site and build a custom pizza within a visual environment. As customers choose their pizza toppings, they view a virtual representation of the actual pizza as it is being built. Customers can specify the size of the pizza being created and whether the selected item should be on placed on all or only part of the pie (see photo below).  Additionally, the consumer can order from the Rascal House complete menu.

"We focused on adding some fun to the overall functionality of this application," said David Anderson, Vice President of Business Development for Locality. "The Rascal House's new online ordering system allows customers to mix and match items on their pizza, while actually seeing their creation as they build it."  Additionally, we feel that PizzaBuilder is the easiest-to-use pizza ordering e-commerce software available on the market today.

After designing the custom pizza, customers are taken to an online checkout, where a complete description and price for the pizza is generated. Customers can then pay online using a credit card within Rascal House's secure merchant account server.

Anderson added that this component of the system provides for secure credit card ordering by the customer. He said, "This eliminates any worry about providing credit card information over the phone. Customers can feel safe knowing that their credit card number is protected and kept private within a secured environment."

Mike Frangos, Rascal House Pizza owner, said. "This is a great tool for us in both marketing and operations. Customers can enjoy the experience of building the exact style of Rascal House pizza that they are hungry for, while making it is easy for us to efficiently process order, delivery and billing information."

Rascal House is the first pizza shop in the nation to roll out Locality.com's new system.

Locality.com specializes in providing custom web site design and e-commerce applications designed to meet the specific needs of small, community-based businesses like Rascal House. Locality also provides retailers, professionals and service providers with online business directories. These directories are localized and connect area consumers directly to area businesses.

Dennis Barba Jr., Locality Chairman and CEO, said, "Our business is not limited to bringing small businesses online. Our programs are designed to allow a small business like Rascal House to reach out and actively market to their customers with an effective set of web-based tools and e-commerce applications. "

Locality.com, owned by e2grow inc., provides online services to local businesses and the communities that they serve. The company focuses its services on 'micro' businesses and  provides its professional subscribers with localized online business directories, community news sites, consolidated access to online services, web site management tools, vertical market portals, national purchasing network and e-commerce services. More information is available at www.locality.com and www.e2grow.com.

The Rascal House was established in 1980 opposite Cleveland State University in downtown Cleveland. From its beginnings as a place for Cleveland State Students to get a quick, tasty and affordable lunch, the Rascal House has, become the favorite lunchtime habit throughout the Cleveland corporate community. Over the years, the Rascal House has become a landmark - both "geographically" and as "the place" for great food and fun. Everyone and anyone in Cleveland knows they can enjoy a famous Rascal House Pizza any time of day. More information is available at www.rascalhousepizza.com.


      © 2003 Locality Interactive