FOR IMMEDIATE
RELEASE
June 10, 2002
Contact:David Anderson, 440-735-9060 x 103, danderson@locality.com
Locality.com Launches Pizza
Builder e-Commerce Application
For Rascal House Pizza
Locality.com develops new online
ordering system for pizza shops in partnership
with
Cleveland's Rascal House Pizza.
CLEVELAND, Ohio, June 10, 2002 -- Locality.com,
a nationwide provider of e-commerce services and community business
directories, announced the launch of their Pizza Builder online
pizza ordering system. Developed in partnership with Rascal House
Pizza in Cleveland, Ohio, this new application for the pizza
industry is now in use at www.rascalhousepizza.com.
The
Pizza Builder application allows the consumer to visit the Rascal House web
site and build a custom pizza within a visual environment. As customers choose
their pizza toppings, they view a virtual representation of the actual pizza as
it is being built. Customers can specify the size of the pizza being created
and whether the selected item should be on placed on all or only part of the
pie (see photo below). Additionally, the consumer can order from the Rascal House
complete menu.
"We
focused on adding some fun to the overall functionality of this
application," said David Anderson, Vice
President of Business Development for Locality. "The Rascal House's new
online ordering system allows customers to mix and match items on their pizza,
while actually seeing their creation as they build it." Additionally, we feel that PizzaBuilder is the easiest-to-use
pizza ordering e-commerce software available on the market
today.
After designing the custom pizza, customers are
taken to an online checkout, where a complete description and price
for the pizza is generated. Customers can then pay online using a
credit card within Rascal House's secure merchant account
server.
Anderson added that this component of the
system provides for secure credit card ordering by the customer. He
said, "This eliminates any worry about providing credit card
information over the phone. Customers can feel safe knowing that
their credit card number is protected and kept private within a
secured environment."
Mike Frangos, Rascal House Pizza owner, said.
"This is a great tool for us in both marketing and operations.
Customers can enjoy the experience of building the exact style of
Rascal House pizza that they are hungry for, while making it is easy
for us to efficiently process order, delivery and billing
information."
Rascal
House is the first pizza shop in the nation to roll out Locality.com's new
system.
Locality.com specializes in providing custom
web site design and e-commerce applications designed to meet the
specific needs of small, community-based businesses like Rascal
House. Locality also provides retailers, professionals and service
providers with online business directories. These directories are
localized and connect area consumers directly to area
businesses.
Dennis Barba Jr., Locality Chairman and CEO,
said, "Our business is not limited to bringing small businesses
online. Our programs are designed to allow a small business like
Rascal House to reach out and actively market to their customers
with an effective set of web-based tools and e-commerce
applications. "
Locality.com,
owned by e2grow inc., provides online services to local businesses and the
communities that they serve. The company focuses its services on 'micro'
businesses and provides its professional subscribers with localized online
business directories, community news sites, consolidated access to
online services, web site management tools, vertical market portals,
national purchasing network and e-commerce services. More
information is available at www.locality.com and www.e2grow.com.
The Rascal House was established in 1980 opposite Cleveland
State University in downtown Cleveland. From its beginnings as a place for
Cleveland State Students to get a quick, tasty and affordable lunch, the Rascal
House has, become the favorite lunchtime habit throughout the Cleveland
corporate community. Over the years, the Rascal House has become a landmark -
both "geographically" and as "the place" for great food and
fun. Everyone and anyone in Cleveland knows they can enjoy a famous Rascal
House Pizza any time of day. More information is available at
www.rascalhousepizza.com.